23 Jul 2008

Harlequin Romance: "The Dark Knight"

By Mike Schulz

Heath Ledger in The Dark KnightTHE DARK KNIGHT

The buzz on Heath Ledger's portrayal of the Joker in The Dark Knight may start to wane by the time the late actor is awarded the Oscar for it, but the effects of this performance are likely to be felt for years, if not decades.

02 May 2007

When Bad Advertising Happens to Good Movies: "The Invisible," "Next," and "In the Land of Women"

By Mike Schulz

Margarita Leviera and Justin Chatwin in The InvisibleTHE INVISIBLE

Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?

04 Jul 2006

Superhero Worship: "Superman Returns" and "Poseidon: The IMAX Experience"

By Mike Schulz

Brandon Routh in Superman ReturnsSUPERMAN RETURNS

It takes a while - nearly half an hour - to reach the first truly wonderful scene in Superman Returns. In it, a group of reporters (including Kate Bosworth's Lois Lane) are on an airborne jet's P.R. junket when the electronics suddenly fail, causing the plane to hurtle toward the earth. Thankfully, Superman (Brandon Routh), who has been M.I.A. for the past five years, is there to save the day, which he does by catching the jet and gently guiding it to the middle of a major-league ballpark (during game play, no less). He checks on the passengers, makes a comment (echoing a similar line in Richard Donner's 1978 Superman) about how air flight is "still the safest way to travel," and exits the plane to the deafening cheers of the baseball fans in the stands, and the rousing Americana of it all - baseball and Superman! - produces an extraordinary, joyful rush; you're hard-pressed not to cheer along.

12 Jul 2005

A Surprisingly "Fantastic Four": Also, "Enron: The Smartest Guys in the Room" and "Rebound"

By Mike Schulz

Chris Evans, Ioan Gruffudd, Jessica Alba, and Michael Chiklis in Fantastic FourFANTASTIC FOUR

Fantastic Four is the first comic-book adaptation in ages that doesn't seem ashamed to be a comic-book adaptation, for which I applaud it. No one could possibly argue that the film is better-made than something such as Batman Begins, but I, for one, certainly preferred it; given the choice between this obvious, goofy time-waster or Christopher Nolan's dour mope-fest, I'd go with Fantastic Four every time. What we might lose in subtext, technical precision, and performance quality is more than made up for in inspiration and good humor, and the film has a true sense of playfulness. Finally - screen superheroes who are actually enjoying themselves!

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