Lovable Mascot uses the Internet to spread message of empathy, tolerance and self-respect

JANUARY 16, 2014 DAVENPORT, IA - Children looking to learn the lessons of empathy, tolerance, and self-respect now have a mascot to help them on their journey. Today QC United's lovable mascot Pete the Purple Bull urges everyone to visit his website, Twitter account, Facebook page, and YouTube account.

"The common mistake that bullies make is assuming that because someone is nice that he or she is weak. Those traits have nothing to do with each other. In fact, it takes considerable strength and character to be a good person."
Mary Elizabeth Williams

"Recognizing the importance of developing personal resolve and character is certainly not a new idea" says Kim Riley-Quinn, program director for the Pete the Purple Bull Campaign, "but we have lost ground in this area as our society has moved toward social media as a common form of communication rather than real-time person to person interaction. More effort needs to be made to provide daily, interactive lessons that teach social emotional skills to our children. It is these skills that serve as the foundation for effective learning and it's these skills, along with solid academics, that are essential in preparing our children to become productive, creative members of society."

About Pete the Purple Bull
Pete the Purple Bull provides a comprehensive plan to positively impact the human world by teaching lessons of Social Responsibility in fun, interactive ways. Pete and his team will follow research-based curriculum that effectively supplements the anti-bullying programs in schools today and expands them to include a more progressive definition of positive interaction. Visit Pete's website at PeteThePurpleBull.com.

For more information contact
Kim Riley-Quinn
Email: pete@petethepurplebull.com
Phone: (855) 484-4445
Website: PeteThePurpleBull.com
Twitter: twitter.com/thepurplebull
Facebook: facebook.com/petethepurplebull
You Tube: Pete the Purple Bull Channel

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