Way back in 1992, I did a story about Dan Rutherford's first run for the Illinois House of Representatives.
The House Democrats back then were quietly spreading rumors about Rutherford's private life, hoping that his conservative, rural district would refuse to support someone who they said seemed to be gay. It was a classic "barber shop" play: Go where people hang out and start spreading a rumor. Spread that rumor in enough places and lots of folks will hear it and spread it themselves.
I wrote all those years ago that the Democrats were deluding themselves. Those voters weren't just conservatives; they were dyed-in-the-wool Republicans. They'd take a Republican over a Democrat any day of the week, pretty much no matter what the grapevine was saying. All the Democrats were doing was embarrassing themselves, I wrote, and they ought to cut it out. Rutherford won, of course. The Democrats' tactic failed.
I remembered that story when the Sun-Times and the Tribune started publishing "exposés" about how gubernatorial candidate and state Treasurer Rutherford had a habit of staying in the same hotel room or apartment with his male travel aide on some government and political trips. These stories served little purpose outside of trying to gin up that very same rumor mill about the candidate. The pieces were almost adolescently prurient in nature.
As with the Democrats 22 years ago, the newspapers never should've done that and should've instead risen above such nonsense.