KWQC-TV6 swept the November 2015 ratings period, winning total households in all Monday through Friday newscasts. The station won mornings with Quad Cities Today, as well as the News at Noon, and the 4 p.m., 5 p.m., 6 p.m. and 10 p.m. time slots.
In the key Persons 25-54 demographic sought after by advertisers, KWQC-TV6 also won every newscast. At 6 a.m., 4 p.m., 6 p.m., and 10 p.m., KWQC-TV6 more than doubled the ratings of its closest competitors in that demographic.
"We're proud that we've earned the trust of so many people in the Quad Cities," said KWQC-TV6 news director Rich Kurz. "Viewers here have counted on us for years, and these ratings are proof that we're continuing to connect with them every day."
"Wheel of Fortune" continues to be a strong performer, winning the 6:30 p.m. time slot in both Persons 25-54 and total households. NBC was the place to be both in the mornings and in late night. "The Today Show" continued to be the highest-rated network morning show in the Quad Cities, both in total households and in persons 25-54.
Meanwhile, "The Tonight Show with Jimmy Fallon" more than doubled its ratings from the July 2015 ratings period, and had ratings three times those of its late-night network competition combined in the persons 25-54 demographic.
Locally, it was also a strong ratings period for "Paula Sands Live," which posted its highest ratings in more than a year.