Rock Island  , IL / August 9, 2011 - Advertisers have never had more options available to them.   Comparing how specific options deliver to a target audience can be mind-numbing.  One local advertising agency is addressing the need for a system that better filters all the options through the standardized metrics that measure effectiveness.  Rock Island-based Media Link is announcing the nationwide launch of its own cutting-edge web-based media buying system, Media Link Software™ (MLS).  MLS provides small to mid-size advertising agencies and internal marketing departments the tools to better manage the demands for effective marketing strategies in a constantly changing media landscape.  

  

"There are so many media choices now that our industry really needed a software system addressing each media equally.  That really didn't exist. So we did it ourselves.  Now we're offering this system to other large media buyers," said Media Link President Natalie Linville-Mass.  

   

"When I started this agency 10 years ago, hiring an Advertising Agency was really just an option some businesses chose for convenience.  Now, with all of the changes in the media landscape, an advertising agency has become a vital 'extender' for marketing directors struggling to keep their eyes on the big picture," says Linville-Mass and then goes on to explain.  "The myriad of choices have created an enormous assortment of options, frankly, many businesses are drowning in as a result.  The decisions need to be driven by hard data and thoroughly understanding this data is pivotal to the effectiveness of any marketing plan."  

  

Media Link Software™ (MLS), the brainchild of Linville-Mass and a creative team of industry experts, delivers data-driven results while crafting media strategies for traditional and online media outlets. Determined to provide agencies like hers an affordable, time-saving solution to media buying, Linville-Mass said, "This new software not only gives the companies we serve precise information, it also is designed to save advertising agencies a tremendous amount of time" said Linville-Mass.      

  

MLS challenges the limitations of other systems through enhanced user-friendly functions, easily accessible customer support and advanced technologies designed to deliver more accurate media guidance. The system utilizes a comprehensive process for placing buys to pinpoint the most cost-effective options clients need to achieve the maximum return on investment.  

  

To achieve her goal of creating an easy-to-use and comprehensive media buying software, Linville-Mass turned to Breur Media Corporation, a web development and programming company centered in   Cedar Rapids ,  IA.   "It isn't often that an opportunity arises to completely re-imagine an entire industry's way of thinking, "says Arthur Breur, President of Breur Media.  "This software does just that by completely overhauling the media buying experience and bringing the process up to date by including 21st century media types in the mix."      

   

Using standard industry formulas to help identify how to best reach the intended target audience, MLS paints a clear picture of what works and what doesn't to facilitate comparative buys in TV, radio, print, outdoor, online and specialty advertising outlets.  

  

Media Link, Inc. is an 8(a) SDB Certified, woman-owned small business and full-service advertising agency dedicated to helping companies at local, regional and national levels develop strategic marketing plans and make informed advertising decisions.  

 

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MILWAUKEE, WI - With the surge of social media and smartphones over the years, some believe that the Internet and computer programs have encouraged inactivity - but what if these technological advances could actually help a person lose weight?  Many people on the journey to wellness, including members of TOPS Club, Inc. (Take Off Pounds Sensibly), the nonprofit weight-loss support organization, have turned to technology for encouragement and weight-loss management.


Share your experience with friends

Social media, such as Facebook and Twitter, can hold people accountable and provide them with support.  Posting a Facebook status or tweeting about weight-loss goals and plans can help keep a person on track.  Not only may individuals feel the need to uphold their weight-loss declaration, but people may also gain a sense of camaraderie.  Facebook friends or Twitter followers may have the same goals and can provide encouragement, healthy recipes, exercise tips, and more.  They are personal weight-loss cheerleaders.

TOPS' Facebook page, www.facebook.com/TOPSClub, features inspirational photos, links to articles, videos, seasonal recipes, success stories, and news.  Another popular social tool is DailyMile.  Users can connect to DailyMile for free and track workouts, compete with friends, map exercise routes, post status updates, and use tools to help their fitness training.


Use an online calorie counter

Online calorie counters, like MyFitnessPal and Lose It!, are a great way to track the amount of calories a person consumes and burns each day.  Many allow users to personalize their profiles with their height, weight, target weight, activity level, gender, and other criteria.  Calorie counters can help individuals reach their goals, because they make the user aware of the nutritional value of the foods and beverages they consume.


Take advantage of a support network

Chat rooms and online forums are a convenient (and anonymous way, if you prefer) to find support, share experiences, and get advice.  Individuals are able to join a conversation with people who are going through the same experience while in the comfort of their own home.  TOPS members have access to the organization's members-only chat rooms and message boards, particularly helpful for those who aren't able to attend their weekly local chapter meeting or are seeking extra encouragement.  Topics may range from exercise tips to simply getting to know one another.  It can be easier to struggle past cravings or get motivated to work out if a person knows that others are sharing the same experience.


Keep track of goals

TOPS members have many weight-management tools available for their use.  One such tool is "My Weight Record" for weight tracking, available in the members' area of TOPS' website at www.tops.org.

Mobile "apps" focusing on diet and exercise abound with the rise in smartphones.  Want to count calories?  Wonder where you can find a healthy recipe on the go?  Calorie counters, training apps, and restaurant information, such as Restaurant Nutrition, are just a few examples of the apps that people can download on their smartphones - and many are free.  Mobile apps can easily track calorie intake, calculate calorie needs, or provide tips to train for that future 5K.

Many TOPS members use Together Counts, an app where people can pledge to eat weekly meals together, be active, and stay connected to an environment with similar goals.  It encourages families and communities to get healthy together with a simple pledge:  Eat at least one meal and do at least one activity together every week. Together Counts helps users keep track of their progress while holding them accountable to their team and others in the community.

With hundreds of options, people can easily choose a technological program that fits into their lifestyle and weight-loss goals.

TOPS Club Inc. (Take Off Pounds Sensibly), the original, nonprofit weight-loss support and wellness education organization, was established more than 63 years ago to champion weight-loss support and success.  Founded and headquartered in Milwaukee, Wisconsin, TOPS promotes successful, affordable weight management with a philosophy that combines healthy eating, regular exercise, wellness information, and support from others at weekly chapter meetings. TOPS has about 170,000 members in nearly 10,000 chapters throughout the United States and Canada.

Visitors are welcome to attend their first TOPS meeting free of charge. To find a local chapter, view www.tops.org or call (800) 932-8677.

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Data Portal Increases Access to Information;
Establishes Platform for Creative Uses

CHICAGO - June 21, 2011. Governor Pat Quinn today announced the launch of a state website designed to provide open access to state data and greater transparency in state government. The platform is the second initiative of the Governor's Illinois Innovation Council.

The State of Illinois Open Data site, www.Data.Illinois.Gov, is a searchable clearinghouse of information from state agencies that will help inform residents about the operation of state government and encourage the creative use of state information, including the development of applications for mobile devices that can be built around the data.

"The Open Data initiative opens the doors of state government to everyday citizens and technology professionals alike in creating an unprecedented level of transparency and access to information. This is a creative new opportunity to use state data in novel and interesting ways that engage residents, plugging them into their state government like never before," Governor Quinn said. "It will also help spur economic development by encouraging software developers to create innovative and useful applications for this data."

The data site is an initiative of the Illinois Innovation Council, created by Governor Quinn in February, to promote economic development through innovation and the engagement of citizens, developers, academia and industry. The council promotes the role and importance of innovation in economic development and quality of life. For more information, please visit www.illinoisinnovation.com.

"The Illinois Innovation Council is working to connect the dots between research, talent, capital, ideas, government and technology to accelerate the growth of businesses and industries in the Midwest. Today, we start to add the troves of public data to the mix. This underutilized asset holds untapped potential to fuel the growth of Illinois' innovation economy," said Lightbank Managing Partner, and Groupon Co-Founder and Director Brad Keywell.

The first phase of the site was launched with data from the Illinois Department of Transportation, the Illinois Department of Commerce and Economic Opportunity, the Illinois Department of Revenue and the Illinois Environmental Protection Agency. Residents who explore the site will find a host of helpful information, such as traffic data from IDOT or tourism data from DCEO. The site will continue to grow with data as more state agencies are added, with the goal of being a comprehensive source of information on how state government operates.

The council held its second meeting this week and will hold two additional meetings in the coming year. The Illinois Science and Technology Coalition, an independent, not-for-profit organization, is also assisting the council.

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Farm Bureau Members Save up to $10,000 Through Exclusive Partnership

WEST DES MOINES, IOWA - May 24, 2011 - Iowa Farm Bureau Federation (IFBF) members interested in creating more energy efficiencies of their homes and farms are now eligible for exclusive savings of $2,500 to $10,000 on required maintenance agreements with the purchase of an Endurance personal wind turbine from Van Wall Energy.

Van Wall Energy is a new division of Van Wall Group, the popular Iowa equipment manufacturer and the exclusive distributor of Endurance personal wind turbines in Iowa, Kansas and Nebraska.

The Endurance E-3120 turbine produces up to 200,000 kilowatt hours (kwh) of energy a year and the smaller S-343 turbine produces up to 19,000 kwh annually.  Members interested in purchasing one of these turbines will receive the required 5-year maintenance agreement at no charge, saving $10,000 to $2,500, respectively on the maintenance agreements.

"That's a tremendous value to farmers and Iowans who are looking for ways to be more efficient and environmentally-friendly," said Craig Lang, president of IFBF.  "Farm Bureau's philosophy has always been to promote renewable energy and partner with those who can help the market flourish in Iowa so we can do more using fewer resources.  We're pleased to offer our members this new energy benefit that will help reduce their overall energy costs."

"Iowa is the best state for developing a renewable energy market, ranking second in wind energy production," said Don Van Houweling, president of Van Wall Group.  "We're pleased to partner with a group that has been on the forefront of that market. Our experience with farmers shows they are always innovating and looking for ways to increase efficiencies while reducing their carbon footprint.

Iowans know a wind turbine is a good investment because in these times of rising energy costs, it allows them to essentially 'lock in' their electricity costs for the future.  And, the timing is right because they can also increase their savings if they apply for the 30 percent tax credit, currently available from the federal government.  Alliant Energy also offers a cash-back reward up to $30,000 to many of their customers," said Van Houweling.

For more information on this new benefit, contact Iowa Farm Bureau on our toll-free member helpline (866) 598-3693 or visit www.iowafarmbureau.com.

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Saving the world, one mile at a time


May 9, 2011 Davenport, IA - The nationally acclaimed Green Bus Project will be pulling into the Quad Cities over Memorial Day weekend.  The Green Bus is both literally and figuratively green, running entirely on waste vegetable oil and driven by two yoga masters who are traveling from Florida to Wisconsin to raise awareness of personal empowerment, healthy lifestyles, sustainable living.  The Green Bus Quad Cities kickoff event will be on Thursday, May 26 in the Great Hall of the RiverCenter.


"The Green Bus Project carries the message that we all have the power to change anything into something positive", said Mary Davidson, organizer of the event, "Whether it be the environment, our local or global community, or our personal health and well being - we are all empowered to make things better for ourselves and the world."


Elite yoga masters Moses and Zeina Love will be teaching yoga, nutrition, sustainability, personal empowerment workshops and more. Moses is the founder of I love Yoga (www.iloveyoga.com) and travels the globe teaching workshops, yoga conferences and retreats.  Zeina is a powerful public speaker, writer, teacher and co-founder of Girls Gone Gorgeous (www.girlsgonegorgeous.com), a company dedicated to empowering women and promoting self-love.  Their mission is simply to move, touch and inspire people to themselves be empowered.


The tour starts on Thursday at 4:30pm at a special yoga practice in the Gold Room of the Hotel Blackhawk.  There is a minimum donation of $15 for the one hour session followed by a VIP reception for participants and sponsors.  "This is a great opportunity for a preview of the weekend and a chance to meet Moses and Zeina" said Davidson. "The practice is open to all levels of experience, as well as those who have not tried yoga yet.  Teachers from yoga schools and studios in the area will be instructing a portion of the class, offering a sample of what is available in the community."


The Green Bus will be located in the River Center Great Hall and available for viewing from 6:30 - 8:30pm.  The general public is invited to come meet Moses and Zeina, hear about their eco-friendly travels around the country and learn more about yoga, self empowerment and healthy living at booths set up by community businesses and organizations.  A raffle will offer the opportunity to win a dinner with Moses and Zeina on the Green Bus, as well as local yoga studio passes and other merchandise.  There is a $1 minimum donation and healthy concessions will be available.


The Green Bus will be visiting three underserved and at-risk groups to use the transformative power of yoga to reduce stress and improve concentration, self-esteem and overall health and well-being.  There will be sessions with World Relief refugees settled in Rock Island, the Pre-K for All group from Skip-A-Long Development Services, and a women's group from Casa Guanajuato Quad Cities.  With all these groups, the goal is to provide the tools to develop self-awareness, and to enhance physical, mental and emotional health.  Additional events will be offered throughout the weekend, including yoga practices at area studios, a women's healing circle and a session on the Yoga of Nutrition.  A full schedule of events will be available at www.goldroomlegacy.com.


The Green Bus Project is being presented by the Gold Room Legacy Project, an effort to bring enriching, educational and entertaining events to the Quad Cities while preserving the legacy of the Gold Room at the Hotel Blackhawk.  The Green Bus Project shares their proceeds with the Africa Yoga Project, a non-profit organization that uses the transformative power of yoga to empower communities and change lives in Kenya.  Locally, proceeds will be shared with YogaG, a non-profit organization mobilizing yoga instruction exclusively in domestic violence shelters.


For more information on the events or to inquire about booth space, contact Mary Davidson at mdavidson@goldroomlegacy.org, go to www.goldroomlegacy.org or join the Green Bus Project Quad Cities on Facebook.


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Proposal Protects Illinois Consumers, Creates Jobs and Encourages Investment in Clean Energy, Energy Efficiency

CHICAGO - May 9, 2011. Governor Pat Quinn today announced a comprehensive proposal that will protect Illinois' consumers by stabilizing energy bills, while creating thousands of jobs and encouraging investment in clean, renewable and reliable energy. The plan moves Illinois towards ensuring that 25 percent of our energy comes from renewable sources by 2025, which is mandated by state law.

"A comprehensive approach is required to address the energy challenges of today and tomorrow," said Governor Quinn. "This plan will protect Illinois consumers from high energy costs, while creating thousands of jobs by increasing energy efficiency, improving our state's aging energy infrastructure and shifting to cleaner, renewable and reliable energy sources."

The Governor's comprehensive strategy modernizes our electric grid and energy infrastructure in a way that benefits Illinois' consumers. The plan encourages investment in energy efficiency projects that shield consumers from high energy prices and supports renewable energy projects. It also creates a path for approval of clean coal projects, which will help us responsibly harness our significant coal reserves.

The proposal helps consumers invest in their own clean energy generation (i.e. solar), freeing them from the need to buy power and reducing capacity problems on our electric grid. It also guarantees that consumers benefit from grid upgrades, instead of the utility companies, by strictly defining those kinds of grid upgrades and ensuring that they create jobs.

Under the Governor's proposal, the Illinois Power Agency (IPA) will be able to effectively broker long-term contracts for clean energy, which will lock in low rates for consumers, help lower energy prices overall and allow new projects to be built, which will create new jobs. The plan will stimulate investment in clean energy that is projected to create more than 6,000 jobs over six years.

The Governor's plan also encourages energy efficiency, which reduces the amount of high-priced power consumers must buy. Every $1 spent on energy efficiency saves consumers $3 to $4. Each additional 1 percent of energy reductions gained through energy efficiency by the IPA is projected to create 4,000 jobs.

Governor Quinn today also expressed his strong opposition to House Bill 14, which would enable electric utilities to automatically raise rates annually without any prior approval by the Illinois Commerce Commission.  While infrastructure upgrades are necessary, the Governor believes there are alternative proposals that will accomplish these goals and protect consumers.

Governor Quinn's comprehensive energy plan will modernize Illinois' energy policy and helps our state produce and use power more efficiently. It encourages the development of clean, renewable power sources and a reliable 21st-century power infrastructure, while ensuring effective regulation of our state's energy providers.

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Bipartisan Proposal Updates Ethanol Tax Policy, Generates Jobs

Washington - Senators Chuck Grassley of Iowa and Kent Conrad of North Dakota today introduced bipartisan legislation to update ethanol tax policies in an effort to boost domestic energy production and increase America's energy independence and security.

The bill also has the original co-sponsorship of Senators Mike Johanns of Nebraska, Amy Klobuchar of Minnesota, Al Franken of Minnesota, Tom Harkin of Iowa, Tim Johnson of South Dakota, and Ben Nelson of Nebraska.

"Affordable energy is a major concern for Americans, and Congress needs to keep energy security on the front burner.  Now more than ever, it's time to ramp up production of traditional energy sources here at home and to expand alternative fuels and renewable energy sources.  We've seen what ethanol can do, and the sky is the limit as we move to the next generation and cellulosic ethanol," Grassley said.

"Our nation is spending more than $850 million every day on imported energy," Conrad said.  "Imagine what it would be like if we spent that money on energy from the Midwest instead of the Middle East?  We need to do more to boost domestic energy production, especially from alternative fuels such as ethanol."

The bill introduced today - the Domestic Energy Promotion Act of 2011 -would reduce significantly tax incentives for ethanol.  It would extend, through 2016, at descending levels, the volumetric ethanol excise tax credit, or VEETC, which is also known as the blenders' credit.  It also would extend, through 2016, the alternative fuel refueling property credit; the cellulosic producers' tax credit; and the special depreciation allowance for cellulosic biofuel plant property.

The Senators noted that many of these existing tax policies have helped to successfully develop ethanol, the only source of alternative energy that is substantially reducing America's dependence on foreign oil and generating economic activity in the United States.

Ethanol already comprises nearly 10 percent of the U.S. fuel supply.  The Senators said they introduced their legislation because it would provide the certainty that's necessary for the additional private investment and job creation that will help further develop ethanol as a leading alternative energy source.

"The debate over energy tax policy should be comprehensive and include all sources of energy.  With this bill, ethanol has taken the lead in looking forward.  No other energy sector has stepped up to do that in the current legislative debate," Grassley said.

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The iPads are coming!  Sync up and prepare for iRivermont!  Rivermont Collegiate is excited to announce that the Class of 2015 will be participating in a technology pilot program.  Each rising freshman at Rivermont for the 2011-12 academic year will be issued an Apple iPad!

The Apple iPad is a revolutionary device that keeps the classroom at students' fingertips.  The freshman class at Rivermont will be able to download textbooks to their iPads and use the expansive onscreen keyboard to collect their thoughts, easily jotting down notes in class.  A vivid, high-resolution screen will allow students to create stunning presentations, while easy-to-use formatting and layout tools will result in brilliant documents.  The Rivermont freshman class will be expected to be beautifully organized, with an interactive calendar to track assignments, deadlines, and practices.  With more than 350,000 apps available on the App Store, students will have access to thousands of educational apps - from iThesaurus to interactive periodic tables.

In the Rivermont style of infusing traditional curriculum with innovative ideas and technology, it is our hope that the entire Rivermont Middle and Upper School (grades 6-12) will move into iPads in the near future.  As schools across the country are getting their feet wet implementing the iPad, the technology is being touted as magical - poised to change the learning landscape as we know it.  Rivermont Collegiate is thrilled to be a leader in this educational technology, while also lightening backpacks and reducing paper consumption!

Rivermont Collegiate, located in Bettendorf, is the Quad Cities' only independent, non-sectarian, multicultural college prep school for students in preschool through twelfth grade.  Rivermont turns traditional education inside out, encouraging students to explore unique opportunities, programs, and experiences.  Small class sizes and dedicated faculty encourage critical thinking, curiosity, and discipline and result in students who move on to the country's finest colleges and universities, with a strong foundation for life and learning.

For additional information on Rivermont Collegiate, visit us online at www.rivermontcollegiate.org and/or contact Cindy Murray, Director of Admissions, at (563) 359-1366 ext. 302 or murray@rvmt.org

North Liberty - March 1, 2011 - SpeedConnect announced today the significant expansion of their wireless broadband service from technology installed on towers in West Branch and Wilton, IA, that should cover most of the rural community within 15 miles of these locations. This expansion project complements an existing service coverage area that includes Iowa City, Cedar Rapids, Vinton, Marion, Anamosa, Williamsburg, North Liberty, much of the Quad Cities, as well as communities close to these areas.

SpeedConnect, a company started in Michigan, expanded into Eastern Iowa by acquiring the customer base and network from CommSpeed in May of 2010. Since that time, SpeedConnect has established a local office in North Liberty, IA, led by Tony Lounsberry who relocated from their Michigan operation. SpeedConnect has spent the last six months investing over $450,000.00 to upgrade and improve the technology supporting the existing customer base, and preparing for expansion of service availability.

SpeedConnect offers a premium broadband connection that is designed to support the usage demands of the modern day broadband consumer, including online movie subscriptions, gaming and other online video streaming services. As an alternative to cable and telephone broadband services, SpeedConnect offers superior reliability, performance and the ability to work with a local company.

"The broadband connection has become the source of home entertainment," said John Ogren, SpeedConnect's president.  "Our customers consistently tell us they are streaming broadcast and motion picture content directly to their computer or TV over our broadband service, rather than from a now-antiquated, higher-priced cable television or satellite service."

Tony Lounsberry, Iowa General Manager, outlined the expansion, saying, "Our upgrades are done and we are ready to provide an exciting new service to the residents of Iowa in our coverage areas. SpeedConnect's service is different than most broadband options. If you'd like to know how home entertainment can be more affordable for you, please call us today. Our operations in Michigan have been providing rock-solid, reliable broadband service for more than ten years, and we are looking forward to serving our new Iowa customers."

About SpeedConnect
SpeedConnect, a leading provider of wireless broadband services, owns and uses FCC-licensed 2.5 GHz EBS and BRS spectrum and technology. Owners Robert G. Liggett, Jr. and John A. Ogren founded SpeedConnect in Michigan and expanded the operation to Iowa in May of 2010. For more information, go to www.speedconnect.com 3049 Bay Plaza Drive, Saginaw, Michigan 48604. 866-297-2900.

Illinois Jobs Now! Funds Awarded to Build State-of-the-Art Electric Vehicle Charging Network in Chicagoland Area

CHICAGO - February 18, 2011. Governor Pat Quinn today announced an initiative to boost the state's sustainability efforts through the increased use of electric vehicles. Under the plan, the state will invest $1 million of Illinois Jobs Now! capital funding to install state-of-the-art electric vehicle (EV) charging infrastructure throughout the Chicagoland area.

"This project will encourage greater use of green transportation alternatives by making electric vehicle use more convenient and accessible in one of the most heavily traveled cities in the country," said Governor Quinn. "Through strategic investments like this, we are encouraging long-term economic growth, supporting innovation and creating the jobs of today and tomorrow."

This project is expected to be the largest concentration of DC quick-charge stations in the world. Exact locations of the charging stations are still being determined, but will include Midway and O'Hare Airports, grocery stores and shopping centers throughout the Chicagoland area, and parking garages in downtown Chicago. Installation of the network is expected to be completed by the beginning of 2012.

350Green, LLC will install, own and operate the EV charging network. The network will consist of a total of 280 charging stations, including 73 DC quick-charging stations and 146 Level 2 chargers for public use, with an additional 61 Level 2 chargers for the dedicated use of I-GO and Zipcar car-sharing fleets. The DC quick-chargers represent a new technology that will drastically reduce the amount of time it takes to charge a vehicle. A vehicle would now be able to charge in the time it takes to shop at the grocery store, as opposed to charging overnight, which is the current standard.

The $1 million in state capital investment will match $1 million in Clean Cities Grant funds that the city of Chicago received through the American Recovery and Reinvestment Act (ARRA) of 2009. The project is expected to create 18 permanent and temporary jobs, and construction of the network will support 8,500 labor hours. The Illinois Jobs Now! capital construction program has created an estimated 155,000 jobs to date, and is expected to create or retain more than 439,000 jobs over six years.

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