If you watch a lot of MTV, there's an excellent chance you've heard the music of Tim Mahoney, who will be performing at Augustana College on Friday, March 13.
He also has a video airing in Life Time Fitness locations in 18 states. And he has a partnership with Miller Genuine Draft.
That might sound like selling out, but the Minneapolis-based Mahoney said last week that it's simply a matter of survival for an independent musician.
"This is how you stay alive I think these days in the music business," he said. "It's that any-and-all-and-kind-of-outside-of-the-box theory. ... It takes so much more to get it to people."
