The Quad-City Times' management, most especially the disgraced editors, get to evaluate whether their decision to smear local appraiser Mark Nelson was worth what it has cost them -- the last vestige of credibility they had in the community as reliable news providers. In what it tried to pass as a news story in its print edition on Tuesday, March 3, the Times disparaged Nelson with myriad unsubstantiated claims about an alleged cover letter he sent with an appraisal that discouraged Royal Banks of Missouri from approving a loan to Amy and Amrit Gill of Restoration St. Louis for the redevelopment of the Blackhawk Hotel as a boutique hotel.

The lion statue at Davenport's Sudlow Intermediate School

For the sake of argument, let's say that the Promise program will be the panacea for Davenport that its backers claim it will be. People will flood into the city because they've been promised college tuition, vocational training, or (if they're in the military) a homestead grant. Enrollment in the Davenport Community School District will reverse its nearly-two-decade-long trend of decline - thus ensuring a greater amount of state education funding, which is distributed on a per-pupil basis. And the increased aggregate property value will bring new riches to city government and the school district through property taxes, thus allowing them to lower the property-tax rate.

Even if all that is true, the backers of the Davenport Promise have structured the program all wrong.

Now that the Davenport City Council has approved a March 3 referendum on the Davenport Promise proposal, one can be certain that the coalition that has been built over the past year-plus is being mobilized to demonstrate broad community support.

It will not be technically affiliated with any major community player, but it will include a lot of familiar names and faces behind the scenes. It will undoubtedly feature "real," everyday citizens, so voters won't feel like they're getting bullied by the heavy hitters. And the campaign will basically argue that there's no sensible reason to vote against the Promise, that there's no way the program could fail, and that the risk of voting the proposal down is too great.

That style of PR push was the successful approach of backers of River Renaissance in 2001. And the work in 2007 and 2008 of a Promise exploratory committee and a Promise task force has looked less like objective analysis than propaganda.

But don't mistake the marketing for unanimity.