Last fall's Doctor Strange showed that there were vast, unexplored opportunities in terms of shaking up presentation, with its battle sequences thrilling precisely because they were so unpredictable. This summer's marvelous Spider-Man: Homecoming demonstrated the enormous benefits of going smaller, simpler, and more human. Ragnarok, by contrast, never stops feeling familiar, and even its more out-there flourishes, such as the priceless eccentricity of Jeff Goldbum, don't have long-term impact – they're distractions that momentarily amuse and vanish into the ether.